YETI: “DON’T GET THEM A YETI”
Some bad ideas are great ideas.
Winner: 1x Clio Gold, 1x Clio Silver, 1x D&AD Wood Pencil, 1x One Show Merit

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Agency — Wieden + Kennedy
Creatives — Alex Maleski & Brad Trost
ECDs — Pierre Jouffray & Derek Szynal
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Director — Daniel Wolfe + Jess Kohl 
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Audio – Field Day