Fashion designers are banning phones from runway shows because they’re disrupting collection debuts.

During New York Fashion Week, Stella Artois offered an obvious, but over-the-top solution to audience’s distractions—le pocket. We created an entire fashion collection centered around pockets that we sketched, sewed, styled and shot.

pockets sketches.jpg

CD: Pepe Funegra
AD: Alex Nassour
CW: Alex Maleski